GoExport is a comprehensive program designed to assist Vietnamese businesses in utilizing e-commerce platforms to facilitate their access and success in export. The Vietnam eCommerce and Digital Economy Agency (iDea) coordinates with international e-commerce platforms and partners with resources, technical solutions, and partners as operating procedures to help Vietnamese businesses export via cross-border e-commerce platforms.

The main difference of the program is the long-term companionship with a professional team that helps businesses significantly reduce consulting and operating costs. Plus, 8 comprehensive solutions, the GoExport can help enterprises tackle everything from product research to business plans, legal processes, logistics, marketing, etc. to the final stage of sale, rather than only focusing on optimizing sales on global e-commerce sites.

Vietnamese SMEs, particularly those with a long-term vision, have the potential to succeed in the rapidly expanding international e-commerce market. However, access to large, internationally established e-commerce platforms like Amazon, Walmart, and Alibaba remains a good challenge for businesses wishing to enter the market, particularly SMEs. This is due to a variety of factors, including a lack of knowledge of relevant regulations in foreign markets, a lack of preparation to meet the needs and preferences of foreign consumers, a lack of marketing skills, and not knowing about business orientation and brand protection in cross-border e-commerce.

Gaining insight into the current trends and challenging circumstances, with the objective of introducing Vietnamese products into the global market, The Vietnam eCommerce and Digital Economy Agency (iDea) coordinates with international e-commerce platforms and partners with resources, technical solutions, and partners as operating procedures to implement the “EXPORT SUPPORT PROGRAM FOR ENTERPRISES THROUGH CROSS-BORDER E-COMMERCE” is intended to assist Vietnamese businesses in accessing and exporting through electronic commerce platforms. GoExport is within the framework of the “National E-commerce Application Businesses Support program” – Go Online (goonline.gov.vn) implemented according to Decision No. 645/QD-TTg dated May 15, 2020 of the Prime Minister; the Government approved the National E-commerce Development Master Plan 2021 – 2025 and approved the project “Develop e-commerce application platforms in Emergency Situations” in report No. 193/TMĐT-TTCNS dated March 18, 2020 approved by the Minister of the Ministry of Industry and Trade.